Shein Forecasts $2 Billion Profit for 2025 Amid U.S. Tariff Challenges
Shein Group Ltd., the Singapore-based fast-fashion retailer, projects net income to reach $2 billion in 2025, nearly doubling its 2023 profit of $1.1 billion. The company anticipates mid-teen percentage sales growth, driven by strategic price adjustments and stringent cost controls to counter declining U.S. traffic linked to trade policy shifts.
First-quarter results showcased resilience, with net income exceeding $400 million on $10 billion revenue as American consumers accelerated purchases ahead of new import tariffs. Shein mitigated tariff impacts through modest price hikes and reduced marketing spend, capitalizing on reduced promotional competition from rivals like Temu.